How I Conquered My Anxiety Around Outbound Marketing
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Chapter 1: From Fear to Action
Initially, I was paralyzed by the thought of sending out emails and direct messages (DMs).
Indeed, I was terrified of pitching my ideas and dreaded the possibility of upsetting someone. I even had my team manage my LinkedIn account because the thought of logging in daily was simply overwhelming. In fact, I relied on my wife to check my emails for me, fearing the negative feedback that I couldn’t bear to confront.
So how did I transition from being utterly terrified to the confident DM sender you see today? The truth is, I haven’t completely overcome that fear.
I still experience anxiety when sending DMs; there are days when I avoid my inbox entirely; and I continue to fret about receiving negative feedback. However, I no longer allow those fears to dictate my actions. Here’s how I manage it:
- I create templates to draft parts of my DMs, which helps alleviate the anxiety of forgetting critical points.
- I steer clear of sending messages on days when I'm feeling particularly apprehensive.
- If I receive a nasty reply, I delete it right away.
- When faced with constructive criticism that feels personal, I remind myself not to take it too seriously. I take a moment to breathe, then respond graciously.
- I persist in sending DMs because the connections I've made far outweigh any negatives I've encountered over the past four years.
If you share the same fear of sending DMs, remember this:
It's perfectly normal to feel scared.
It's okay to feel uneasy.
But, above all, it’s crucial to promote your business.
Don’t allow fear to stop you from sharing what sustains you and your family. If anxiety still grips you (and I know it does, as a pep talk from a stranger won’t magically make it vanish)...
Send me a DM on LinkedIn, and we can discuss it further.
Learn more about LinkedIn
Since 2020, I have:
- Sent over 150,000 DMs,
- Generated more than 1,500 qualified leads, and
- Raised upwards of $1,000,000 in revenue.
DMs can be effective when executed correctly.
Download 'The Time-Poor Solopreneurs Guide to LinkedIn DMs' for FREE to discover how to succeed.
Chapter 2: Expert Insights on Overcoming Cold Calling Fear
This video discusses how to eliminate the fear of cold calling, sharing personal stories and practical advice to help you build confidence.
In this video, five effective strategies are presented to help you conquer your fear of cold calling and improve your outreach skills.