Transforming Email Anxiety into Action: A Simple Strategy
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Chapter 1: Confronting Email Anxiety
Recently, during a session with my business coach, I tackled the challenges of my first live course launch. My program is rooted in the content from my book and workbook, "8 Steps for Interview Prep," designed for English learners. I am confident in the material's effectiveness based on the success of my one-on-one clients.
However, crafting sales emails felt daunting. I confided in my coach, Lindsay, about my need for guidance on my email campaign specifically.
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Section 1.1: The Real Issue with Emails
Lindsay excels at email communication—her newsletters and promotional emails are engaging without being overwhelming. Even if I don't enroll in her latest course, I appreciate her approach. It was one of her campaigns that initiated our collaboration, significantly accelerating my business growth.
While I'm comfortable with the concept of emailing a list and respect my coach's insights, I uncovered during our conversation that my anxiety stemmed from the thought of analyzing these specific email metrics. This realization caught me off guard, as I don't experience the same discomfort with sales-oriented social media posts, which I actually find intriguing. I enjoy experimenting with strategies to optimize engagement.
However, Lindsay highlighted that email communication feels more intimate. An email notification remains until the recipient reads or deletes it, and replies are private, unlike social media comments.
Section 1.2: A Simple Yet Effective Solution
As our discussion progressed, Lindsay proposed a straightforward yet powerful idea: "What if you simply ignore your email analytics until after the launch?"
This suggestion struck me as both surprising and liberating. The notion of disregarding metrics had never crossed my mind, yet it offered a refreshing perspective.
With this newfound freedom, I found that writing those challenging emails became significantly easier. My creativity flowed as naturally as it does with other types of writing. By the end of the week, I had drafted, scheduled, and put aside the first three emails, and I'm now well into drafting the fourth and fifth.
Chapter 2: Moving Forward with Confidence
In this video, "Overcome Fear and Start Your Coaching Business Today! | 3 Simple Steps to Get You Started," discover essential steps to launch your coaching business and overcome common fears associated with starting.
The second video, "Write Compelling Emails in English | Interview with Elena Mutonono," offers insights into crafting engaging emails that capture attention and drive action.
My goal is to finalize the remaining emails for the next five weeks by the end of this weekend, allowing me to avoid logging into MailerLite until mid-April.
Having worked in marketing for nearly a decade and running my own business, I am familiar with the processes and challenges involved. Yet, it was the analytics that had been holding me back. Since I wouldn't have time to adjust anything before my next campaign, I questioned the value of "forcing" myself to analyze metrics.
The analytics will still be accessible after my launch. If the initial campaign succeeds, I can replicate it for future endeavors without the pressure of immediate scrutiny.