Impact of Generative AI on Copyright and Deepfake Concerns
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Chapter 1: Overview of Generative AI Concerns
The rise of generative AI has sparked significant apprehension among artists and creatives in Hollywood and beyond. Recent developments highlight ongoing legal battles over copyright issues and the misuse of personal intellectual property.
The U.S. Senate has introduced the "No Fakes Act," aimed at safeguarding actors and musicians from the unauthorized use of their likenesses and voices by entertainment corporations. This legislation seeks to ensure that artists retain the right to control how their digital representations are utilized.
Section 1.1: Legislative Action: The No Fakes Act
The proposed "No Fakes Act" (Nurture Originals, Foster Art, and Keep Entertainment Safe Act) is a response to increasing worries that generative AI can replicate the likenesses of artists without their consent. Supported by both Democratic and Republican senators, this bill is designed to prevent companies from exploiting the images and voices of artists without permission. Essentially, it grants artists the authority to approve or deny the use of their likeness in digital formats.
Section 1.2: Google's Support for AI Users
In a proactive move, Google has pledged to protect its Workspace and Google Cloud users from intellectual property lawsuits that may arise from generative AI usage. This decision mirrors Microsoft's earlier commitment to shielding its users from similar legal challenges. Google’s indemnity will cover third-party copyright claims linked to training data and AI-generated outputs, but users will still be held accountable for any copyrightable content they upload.
Chapter 2: Industry Reactions to Generative AI Challenges
The first video, "Generative AI Weekly Research Highlights | Oct'23 Part 1," delves into the latest research findings in generative AI, emphasizing the implications for copyright and creative industries.
Section 2.1: Allegations Against Disney
Recently, Disney faced scrutiny over its promotional poster for the second season of "Loki," which allegedly utilized generative AI to create the artwork. Critics pointed out that the image seemed to originate from Shutterstock, potentially violating the licensing rules for AI-generated content. Illustrator Katria Raden highlighted these concerns on social media, raising questions about the integrity of the creative process.
In the second video, "Almost Timely News: 🗞️ How to Use Generative AI for Professional Development (2024-06-23)," industry experts discuss the practical applications of generative AI for career advancement, offering insights into responsible usage.
Section 2.2: Class-Action Lawsuit by Authors
A group of authors has initiated a class-action lawsuit against major tech companies, including Meta, Microsoft, and Bloomberg, alleging unauthorized use of their literary works to train AI systems. The authors contend that their books were included in the Books3 dataset without consent, which is purported to contain numerous pirated texts. This legal action also targets EleutherAI for its alleged role in supplying the dataset for these companies.
Section 2.3: The Deepfake Dilemma
A recent report has revealed a staggering 550% increase in deepfake videos, with the overwhelming majority being pornographic in nature. This surge, attributed to the accessibility of generative AI technologies, presents significant ethical challenges. Victims, predominantly women, often find themselves subject to blackmail, with deepfake pornography making up 98% of all deepfake content online. The report details the alarming proliferation of deepfake channels and websites, emphasizing the urgent need for regulation.
Section 2.4: Cybersecurity Concerns
The increasing sophistication of AI-driven cyber threats has raised alarms within the cybersecurity sector. A recent survey indicated that 68% of cybersecurity professionals are particularly concerned about the potential for deepfake attacks. While most CIOs acknowledge the risks posed by AI in cybersecurity, there remains a considerable gap in understanding its implications.
Ginger Liu, a leading figure in Hollywood's media landscape, emphasizes the need for proactive measures in addressing these challenges. As a Ph.D. researcher in artificial intelligence and visual arts, she advocates for responsible development and use of AI technologies in the creative sector.