# Strategies for Exuding Power and Influence in Public Speaking
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Understanding the Perception of Power
How do you view powerful individuals? Are you among them, or do you aspire to be? What expectations do you hold for those perceived as powerful?
When I inquire with speakers and executives about their desired perceptions, few express a wish to be seen as “powerful.” Instead, they often opt for terms like “strong,” “expert,” or “confident.” The term “powerful” has gained a morally ambiguous connotation, particularly over the past decade, leading many to shy away from identifying with it.
Nonetheless, those who embody power attract attention, receive invitations to speak and lead, and gain both financial and social rewards.
Minor Rule-Breaking as a Signal of Power
Research indicates that a common way individuals signal their power is through subtle rule-breaking. For instance, powerful individuals might arrive late to meetings, lounge with their feet on the table, or position their hands behind their heads. Such body language communicates authority, even if these actions may be perceived as rude or inappropriate.
Moreover, powerful individuals tend to occupy more space, smile less frequently, maintain longer eye contact, engage in more physical touch, interrupt others, and speak louder. These subtle variations in body language contribute to the attribution of power. This creates a self-fulfilling prophecy: those who exhibit these behaviors are often viewed as more powerful, leading to more deferential treatment from others.
As executives ascend the corporate ladder, they may indulge in further rule-breaking, often escalating their behavior. The saying “Power corrupts” holds true here. As individuals gain more power, they may feel justified in breaking more rules, reinforcing their perceived authority—until they cross a line and face severe consequences.
Those who navigate this precarious path wisely will recognize when to draw the line—perhaps avoiding actions like putting their feet up on the desk or delegating menial tasks.
Creative Rule-Breaking in Speaking Engagements
For speakers and executives aiming to thrive in competitive environments, it's essential to consider strategic displays of minor rule-breaking that signal authority without crossing boundaries.
It's advisable not to start arriving late to meetings or speeches to convey power—this merely inconveniences others and disrupts the atmosphere. American presidents often run behind schedule due to pressing crises and security concerns, but that doesn’t mean that punctuality is a sign of weakness.
Instead, consider the implicit rules surrounding public speaking. For example, at a conference where slides are the norm, choosing not to use them can enhance your powerful image. Only the meeting planners and A/V technicians might be mildly affected.
Similarly, if the expectation is to stand behind a podium, stepping out into the audience can convey confidence and foster a connection with your listeners. Moreover, dressing distinctively—without being disrespectful to the audience's expectations—can also signal authority.
What innovative strategies can you devise to subtly challenge the unwritten rules and position yourself as a powerful, engaging speaker or executive?
This video discusses effective methods to project power in any situation, offering insights from Robert Greene.
Explore the fundamental principles of appearing strong and powerful, with actionable tips to enhance your presence.